journey based on the ux strategy blueprint proposed by Jim Kalbach
what is it
a strategic transformation journey based on ux strategy blueprint, a methodology for building strategic definitions based on user experience principles.
ux strategy blueprint was published in mid-2014 by Jim Kalbach.
why to use
a strategic transformation journey based on ux strategy blueprint structures the construction of essentials strategic definitions for business evolution in the figital space.
when to use
usually the ux strategy blueprint transformation journey can be used to define a minimum viable strategy that evolves incrementally as the business matures.
how to use
the strategic transformation journey based on the strategy blueprint has five points of divergence questions that must be dealt with by the group to define each of the topics proposed by Jim Kalbach in its original methodology. for each topic of the original methodology we set up a divergence kit in strateegia.digital with questions to help the team collaboratively define the decisions necessary for the project.
what are the steps
each block of Jim Kalbach’s original methodology was converted into a divergence kit, generating the six kits from the list below:
- the aspirations
- the challenges
- the focus
- the principles
- the activities
- the outcomes