journey based on blue ocean strategy proposed by Chan Kim e Renée Mauborgne
the blue ocean journey of strategic transformation is aimed at innovating products or business models, discovering and creating new markets where competition becomes an irrelevant factor.
the blue ocean strategy was first published in mid-2005 by Chan Kim and Renée Mauborgne.
a transformation journey based on the blue ocean methodology detects and explores new markets, free from competitors, through tools that maximize the identification of opportunities and minimize commercial risks.
often the blue ocean methodology is indicated to seek the differentiation of products and services existing in the market or to plan the creation of new products and services not yet available in the market.
how to use
the journey of strategic transformation based on blue ocean strategy has four points of divergence points that must be dealt with by the group to define each of the topics proposed by Chan Kim and Renée Mauborgne in their original method. for each topic of the original method we set up a divergence kit at strateegia.digital with questions to help the team to collaboratively define the necessary decisions for the blue ocean strategy.
each block from Chan Kim and Renee Mauborgne’s original method was converted into a divergence kit, generating the four kits from the list below.