journey based on the scamper methodology proposed by Bob Eberle
what is it
a journey based in seven topics of discussion: (S) substitute, (C) combine, (A) adapt, (M) modify, (P) put to another use, (E) eliminate and (R) reverse, whose initials form the acronym that gives it its name. the scamper method is a tool that supports discussions capable of generating creative ideas for products, services or processes.
who invented
the methodology was first published in 1971 in Bob Eberle´s book “SCAMPER: games for imagination development”.
why to use
the scamper journey builds a diverse panorama of perspectives to arrive at innovative solutions for services, products or processes from seven different approaches, and yet it is an easy-to-apply tool.
when to use
the scamper journey is a good tool for generating innovative solutions, but also an excellent choice when you want to improve a product or service by giving it a new configuration without changing it completely.
how to use
the journey based on scamper methodology has seven points of divergence that must be applied with the team to define each of the topics proposed by Bob Eberle in his original methodology. for each topic of the original methodology, we put together a divergence kit in strategeegia.digital with questions to help the team collaboratively define the necessary decisions for the project.
the steps
each block of Bob Eberle’s original methodology was converted into a divergence kit, generating the seven kits in the list below.
- to substitute
- to combine
- to adapt
- to modify
- another use
- to eliminate
- to reverse