journey based on the CHOQUE methodology proposed by Marcus Linhares
a journey based on an active methodology of entrepreneurial training that focuses on the development of innovative behavior and all its relationships with market trends, suitable for technology-based companies and startups. the acronym is formed by the initials of the six core stages that compose it: knowledge, skill, operability, quantity-quality, uniformity and effectiveness.
the CHOQUE methodology was published in 2018 by Marcus Linhares
why to use
a journey to train and boost new entrepreneurs, making them capable of transforming ideas into viable and scalable businesses, in order to develop a consistent innovation scenario.
when to use
at times when it is necessary to accelerate the implementation of management aspects to the ideas of entrepreneurs and their entrepreneurial behavior. also measuring information about your ideas to validate your business model and your market.
how to use
the journey based on the CHOQUE methodology has six points of divergence that must be applied with the team to debate each of the themes proposed by Marcus Linhares in his original methodology. for each topic, we put together a divergence kit at strategeegia.digital with questions to help the team collaboratively define the decisions needed for the project.
each block of Marcus’ original methodology was converted into a divergence kit, generating the six kits in the list below:
- the knowledge
- the ability
- the operability
- the uniformity
- the effectiveness