journey based on the pixar storytelling method proposed by the Pixar company
a strategic transformation journey based on the pixar storytelling method, a tool designed to support teams to tell an innovation history in a agile and collaborative way.
the pixar storytelling method was published for the first time in mid-2003 when Pixar launched the “finding Nemo” movie and was adapted as an innovation method in mid-2010.
why to use
an strategic transformation journey based on pixar’s storytelling method helps structure an appealing narrative, able to engage teams, making them better understand the product or outcome you want to achieve through an asynchronous and collaborative framework.
when to use
typically the strategic transformation journey based on the pixar storytelling method can be used to tell innovative existing products and services histories or to support the planning of new products and services.
how to use
the strategic transformation journey based on the pixar storytelling method has six divergence points that must be dealt with by the group to define each one of the proposed topics by Pixar in their original method. for each topic from the original method we set up a divergence kit in strateegia.digital with questions to help the team to collaboratively define the needed decisions to build a innovation narrative.
each block of Pixar’s original method was converted to a divergence kit, generating the six kits listed below:
- once upon a time
- one day
- because of
- until finally
- since then