journey based on SWOT analysis by Albert S. Humphrey
what it is
a structured journey based on SWOT analysis is an easy-to-apply tool used to support strategic planning. through it, it is possible to understand the internal and external scenarios of organizations, their interactions and perspectives. is divided into four stages: Strengths, Weaknesses, Opportunities and Threats, whose initials form the acronym that gives it its name.
journey based on methodology originally proposed by Albert S. Humphrey in the 1960s.
why to use
the SWOT analysis journey helps organizations to understand their strengths and weaknesses – internal factors of an organization – considering the interaction of these characteristics with external issues and therefore beyond their control: the opportunities and threats. In this way, it creates a panorama of responsive perspectives for implementing improvements in operational processes, products, services, communication and customer experience.
when to use
the SWOT analysis journey can be used when a diagnosis is needed to understand how to reposition itself in the market, define new business strategies in a reasoned way, create new products or services and even to prevent problems caused by external contingencies.
how to use
the strategic journey structured from the SWOT analysis has four points of divergence that must be applied with the team to define each of the topics proposed by Albert S. Humphrey in his original methodology. for each topic of the original methodology, we put together a divergence kit at strategeegia.digital with questions to help the team collaboratively define the necessary decisions for the project.
each fundamental design principle as proposed by Albert S. Humphrey was converted into a divergence kit, generating the four kits in the list below:
- the forces
- the weaknesses
- the opportunities
- the threats