journey based on the design thinking methodology proposed by Tim Brown
a journey of strategic transformation based on the design thinking methodology, a tool designed to help people carry out design projects in an agile and collaborative way.
the design thinking methodology was published in 2009 by Tim Brown.
why to use
the journey of strategic transformation based on design thinking simplifies the process of strategic definitions in design projects, through divergences to be worked on in a collaborative and asynchronous way at each stage of the questions proposed by Tim Brown in his design method.
when to use
the journey of strategic transformation based on the design thinking methodology can be used to improve existing products and services or as a framework for creating new products and services.
how to use
the strategic transformation journey based on the design thinking methodology has four divergence points that must be dealt with by the group to define each of the topics proposed by Tim Brown in his original methodology. for each topic of the original methodology we have proposed a divergence kit at strateegia.digital with questions to help the team to collaboratively define the necessary decisions for the design project.
each block of Tim Brown’s original methodology has been adapted into a divergence kit, structuring the four kits from the list below:
- the empathy
- the definition
- the ideation
- the prototype