golden circle

journey that focuses on three nuclear topics "what, "how" and "why", and aims to create or develop the value of a new product, idea or business that can impact the market

golden circle

journey that focuses on three nuclear topics “what, “how” and “why”, and aims to create or develop the value of a new product, idea or business that can impact the market

journey based on the golden circle proposed by Simon Sinek


what is it

a journey that focuses on three nuclear topics “what”, “how” and “why”, and aims to create or develop the value of a new product, idea or business that can impact the market.


who invented

the golden circle was first presented in 2009 by Simon Sinek.


why to use

the strategic journey based on the golden circle is a simple but highly effective tool, whose purpose is to lead companies to understand their purpose, the unique value of an idea, service or product. and thus, communicate it efficiently to its customers, winning them over and establishing a differential within the market.


when to use

the golden circle journey is also quite versatile, and can be applied in different situations, including: to create services or products, inspire teams, to develop better communication with employees and suppliers, and to elaborate marketing strategies – enhancing the company’s image in the market, setting it apart from the competition.


how to use

the strategic journey structured around the golden circle has three points of divergence that must be applied with the team to define each of the topics proposed by Simon Sinek in his original methodology. for each topic of the original methodology, we put together a divergence kit in strategeegia.digital with questions to help the team collaboratively define the necessary decisions for the project.


the steps

each block of Simon Sinek’s original methodology was converted into a divergence kit, generating the three kits in the list below.

  • what
  • how
  • why

journey based on the golden circle proposed by Simon Sinek


what is it

a journey that focuses on three nuclear topics “what”, “how” and “why”, and aims to create or develop the value of a new product, idea or business that can impact the market.


who invented

the golden circle was first presented in 2009 by Simon Sinek.


why to use

the strategic journey based on the golden circle is a simple but highly effective tool, whose purpose is to lead companies to understand their purpose, the unique value of an idea, service or product. and thus, communicate it efficiently to its customers, winning them over and establishing a differential within the market.


when to use

the golden circle journey is also quite versatile, and can be applied in different situations, including: to create services or products, inspire teams, to develop better communication with employees and suppliers, and to elaborate marketing strategies – enhancing the company’s image in the market, setting it apart from the competition.


how to use

the strategic journey structured around the golden circle has three points of divergence that must be applied with the team to define each of the topics proposed by Simon Sinek in his original methodology. for each topic of the original methodology, we put together a divergence kit in strategeegia.digital with questions to help the team collaboratively define the necessary decisions for the project.


the steps

each block of Simon Sinek’s original methodology was converted into a divergence kit, generating the three kits in the list below.

  • what
  • how
  • why

monte a sua jornada golden circle em strateegia

monte a sua jornada golden circle em strateegia

more templates

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2022 the digital strategy company – all rights reserved.