journey based on the golden circle proposed by Simon Sinek
what is it
a journey that focuses on three nuclear topics “what”, “how” and “why”, and aims to create or develop the value of a new product, idea or business that can impact the market.
the golden circle was first presented in 2009 by Simon Sinek.
why to use
the strategic journey based on the golden circle is a simple but highly effective tool, whose purpose is to lead companies to understand their purpose, the unique value of an idea, service or product. and thus, communicate it efficiently to its customers, winning them over and establishing a differential within the market.
when to use
the golden circle journey is also quite versatile, and can be applied in different situations, including: to create services or products, inspire teams, to develop better communication with employees and suppliers, and to elaborate marketing strategies – enhancing the company’s image in the market, setting it apart from the competition.
how to use
the strategic journey structured around the golden circle has three points of divergence that must be applied with the team to define each of the topics proposed by Simon Sinek in his original methodology. for each topic of the original methodology, we put together a divergence kit in strategeegia.digital with questions to help the team collaboratively define the necessary decisions for the project.
each block of Simon Sinek’s original methodology was converted into a divergence kit, generating the three kits in the list below.
- the what
- the how
- the why