journey based on the validation canvas based on the methodology proposed by Ash Maurya
what is it
a journey that conceptually structures the step-by-step process of validating a new product or service, from the monitoring of all stages of the prototyping tests.
validation canvas was first published in 2012 by Ash Maurya
an advantageous aspect of the validation canvas is that it is an iterative process, as it allows the steps and experiments to be re-executed, returning to the cycle if the prototype does not meet the minimum success criteria.
when to use
one of the last and decisive steps in the development of a product or service is the validation of the prototype before the launch in the market. Ash Maurya’s canvas-based validation journey aims to optimize efforts at this stage, and ends up maximizing the prototype test result, promoting greater learning and evaluation in the shortest possible time.
how to use
the validation canvas-based strategic transformation journey has five points of divergence that must be applied with the team to define each of the topics adapted from Ash Maurya’s original methodology. for each of them, we put together a divergence kit on strateegia.digital with questions to help the team collaboratively define the decisions needed for the project.
what are the steps
each block of Ash Maurya’s original methodology was converted into a divergence kit, generating the five kits in the list below:
- riskiest assumption
- value proposition
- prototyping method
- success criterion
- the result