journey based on the distinctive capabilities framework proposed by John Kay
what is it
a journey that helps organizations to identify their crucial differences, those that cannot be replicated by the competition and that guarantee a competitive advantage in relation to the rest of the market.
the distinctive capabilities framework was developed by John Kay and first published in 1993.
why to use
the distinctive capabilities journey helps to create a competitive advantage that can be taken to market, establishing a unique, distinctive character in the relationships it has with its internal and external environments: with stakeholders, with customers, suppliers, employees, investors and shareholders.
when to use
the journey can be used in the process of defining the strategy of organizations, identifying and expanding the understanding of their advantages in relation to the competition and providing subsidies to, in an iterative way, keep them sustainable, competitive and adaptable to market evolutions.
how to use
the strategic transformation journey based on the distinctive capabilities methodology has three points of divergence that must be applied with the team to define each of the topics proposed by John Kay in his original methodology. For each topic of the original methodology, we put together a divergence kit at strateegia.digital with questions to help the team collaboratively define the decisions necessary for the project.
each block of John Kay’s original methodology was converted into a divergence kit, generating the three kits in the list below
- the architecture
- the reputation
- the innovation