personas

a journey to collaboratively define the agents impacted by their transformative projects

personas

a journey to collaboratively define the agents impacted by their transformative projects

journey based on the method of creating personas proposed by Alan Cooper.


about

the method for creating personas was first published in 1983 by Alan Cooper.


why to use

the journey of strategic transformation based on the method for creating personas, by Alan Cooper, simplifies the process of strategic definitions for create personas for projects through divergences to be worked on in a collaborative and asynchronous way at each stage of the questions proposed by the author.


when to use

a strategic transformation journey based on the method for creating personas can be used to define personas for projects to improve existing products and services or to create new products and services.


how to use

the journey of strategic transformation based on the method for creating personas has three divergence points that must be dealt with by the group to define each of the topics proposed by Alan Cooper in his original method. for each topic of the original method we created a divergence kit at strateegia.digital with questions to help the team collaboratively define the decisions needed to create personas.


the steps

each step of Alan Cooper’s original method has been simplified into a divergence kit, structuring the three kits from the list below:

  • identity
  • positive trends
  • negative trends

journey based on the method of creating personas proposed by Alan Cooper.


about

the method for creating personas was first published in 1983 by Alan Cooper.


why to use

the journey of strategic transformation based on the method for creating personas, by Alan Cooper, simplifies the process of strategic definitions for create personas for projects through divergences to be worked on in a collaborative and asynchronous way at each stage of the questions proposed by the author.


when to use

a strategic transformation journey based on the method for creating personas can be used to define personas for projects to improve existing products and services or to create new products and services.


how to use

the journey of strategic transformation based on the method for creating personas has three divergence points that must be dealt with by the group to define each of the topics proposed by Alan Cooper in his original method. for each topic of the original method we created a divergence kit at strateegia.digital with questions to help the team collaboratively define the decisions needed to create personas.


the steps

each step of Alan Cooper’s original method has been simplified into a divergence kit, structuring the three kits from the list below:

  • identity
  • positive trends
  • negative trends

monte a sua jornada de personas em strateegia

monte a sua jornada de personas em strateegia

more templates

more templates

2022 the digital strategy company – all rights reserved.

any doubts?

support@strateegia.digital

2022 the digital strategy company – all rights reserved.