journey based on the method of creating personas proposed by Alan Cooper.
the method for creating personas was first published in 1983 by Alan Cooper.
why to use
the journey of strategic transformation based on the method for creating personas, by Alan Cooper, simplifies the process of strategic definitions for create personas for projects through divergences to be worked on in a collaborative and asynchronous way at each stage of the questions proposed by the author.
when to use
a strategic transformation journey based on the method for creating personas can be used to define personas for projects to improve existing products and services or to create new products and services.
how to use
the journey of strategic transformation based on the method for creating personas has three divergence points that must be dealt with by the group to define each of the topics proposed by Alan Cooper in his original method. for each topic of the original method we created a divergence kit at strateegia.digital with questions to help the team collaboratively define the decisions needed to create personas.
each step of Alan Cooper’s original method has been simplified into a divergence kit, structuring the three kits from the list below:
- the identity
- positive trends
- negative trends