journey based on business model by Alexander Osterwalder
a journey of strategic transformation based on the business model, a tool designed to support teams in building business models in an agile and collaborative way.
the business model was first published in the year 2000 by Alexander Osterwalder.
the journey of strategic transformation based on business model simplifies the process of building a business model from points of divergence, designed to work collaboratively and asynchronously, on each block of questions originally proposed by Alexander Osterwalder.
ordinarily, a journey of strategic transformation based on business model can be used when the business already exist, to describe its model, or when we are planning to create a new business, to guide its creation.
how to use
the journey of strategic transformation based on business model has nine points of divergence that must be dealt with by the group to define each of the topics proposed by Alexander Osterwalder in his original canvas. for each topic from the original canvas we set up a divergence kit in strateegia.digital with questions to help the team to collaboratively define the decisions needed to build the business model.
each block of Alexander Osterwalder’s original canvas was converted into a divergence kit, generating the nine kits listed below.
- the customer
- the value
- the relationships
- the communication
- the partnerships
- the resources
- the activities
- cost structure
- the revenue