journey based on the AARRR pirate metrics proposed by Dave McClure
what it is
a journey focused on monitoring and analyzing the entire consumer interaction cycle with the product or service. the acronym AARRR (or pirate metrics) represents the five steps in this process: acquisition, activation, retention, revenue, and recommendation.
who invented
AARR pirate metrics was developed by Dave McClure and first presented in 2007.
why to use
by mapping the process of customer interaction with the product or service offered, the AARRR pirate metrics journey identifies critical points in the customer retention process and subsequent revenue generation. in this way, it allows the company to create strategies focused on optimizing processes to increase customer retention and generate more revenue.
when to use
a journey especially suitable for use when launching a new digital service or a startup, which helps you understand how to reach your customers and retain them, ensuring revenue generation for the company.
how to use
the strategic transformation journey based on the AARRR pirate metrics has five points of divergence that must be applied with the team to define each of the topics proposed by Dave McClure in his original methodology. for each topic of the original methodology, we put together a divergence kit at strategeegia.digital with questions to help the team collaboratively define the decisions necessary for the project.
the steps
each block of Dave McClure‘s original methodology was converted into a divergence kit, generating the five kits in the list below:
- the acquisition
- the activation
- the retention
- the revenue
- the referral