a collaborative journey that establishes a series of user-centric metrics that allow you to measure user experience at scale
who invented
a heart framework was created by Kerry Rodden, Hilary Hutchinson and Xin Fu, members of the Google research team and published in 2010.
why to use
the strategic transformation journey based on the heart framework is a simple tool, focused on the user experience and that, by raising the objectives, parameters and metrics, from the various stages of the interaction cycle, can be used to measure progress against goals and guide decisions in the development of products or services.
when to use
The strategic transformation journey based on the heart framework is originally intended to establish user experience assessment metrics in large scale projects, but can also be adapted to smaller projects.
how to use
the journey of strategic transformation based on heart frame work has five points of divergence that must be applied with the team to define each of the topics proposed by Kerry Rodden, Hilary Hutchinson and Xin Fu in their original methodology. for each topic of the original methodology, we put together a divergence kit on strateegia.digital with questions to help the team collaboratively define the necessary decisions for the project.
the steps
each block of Kerry Rodden, Hilary Hutchinson and Xin Fu’s original methodology was converted into a divergence kit, generating the five kits in the list below.
- the satisfaction
- the engagement
- the adoption
- the retention
- task success