the bridge between an extraordinary idea and a viable, feasible and desirable solution is the design of a strategy that even questions the viability of the idea, the solution… and itself.

a minimum viable strategy demands much more than an idea; it is necessary to identify scenarios, know people’s habits and behaviors, assess aspirations and investigate capabilities and resources before deciding on an extraordinary idea.

opportunities, at least the strategic ones, are the result of an immersive observation process in real environments and serve as a basis for developing solutions and, from them, businesses.

what we call the minimally viable strategy [MVS], aims to define strategic paths that are useful enough to define the initial guidelines for an effective effort, and a direction of actions whose execution offers immediate and visible results.

this reduces risks and avoids the false idea that a product is the strategy or even that a strategy is something that can be fully defined a priori, regardless of tactics and activities, not to mention problem, business and context. good strategies are evolutionary.

how can strateegia help make a good idea viable?

strateegia is an ideal platform to support creative collaboration processes in a dialogic and iterative way based on divergence and convergence dynamics, which promote strategic, collaborative and shared decision-making. among some of the journeys available for free on the platform, two are especially suitable in this case.

first, click on the strategy blueprint, which can be used to define a minimally viable strategy that evolves incrementally as the business matures; second, see how we designed a lean start up, an already classic journey that seeks to eliminate waste and “dry up” excesses in an interactive and incremental way during the process of designing a product, service or business, providing a minimally viable delivery in an agile way.