journey based on the 50 paradoxes of digital transformation proposed by Carlo Bagnoli, Francesca Dal Mas, Helena Biancuzzi and Maurizio Massaro.
what it is
a journey to identify the strategic paradoxes brought by digital transformation and accelerated during the pandemic, helping companies to manage them and understand their place in this new market scenario.
who invented
the 50 paradoxes of digital transformation were proposed by Carlo Bagnoli, Francesca Dal Mas, Helena Biancuzzi and Maurizio Massaro, and first published in 2021.
why to use
the journey of the 50 paradoxes of digital transformation raises fundamental debates to be taken into account in strategic digital transformation processes, at a crucial moment when organizations are called to face new challenges by rethinking their business models.
when to use
a necessary journey to help organizations conduct scenario planning that takes into account the new post-pandemic reference context, identifying and connecting the socioeconomic and technological variables of the market. to support companies in strategic digital transformation processes, the development of a unique value proposition and a new business model.
how to use
the journey based on the 50 paradoxes has ten points of divergence that must be applied with the team to debate each of the paradoxes proposed by Carlo Bagnoli, Francesca Dal Mas, Helena Biancuzzi and Maurizio Massaro in his paper. for each topic, we put together a divergence kit at strategeegia.digital with questions to help the team collaboratively define the decisions necessary for the project.
the steps
each axis of the series of paradoxes originally proposed by Carlo Bagnoli, Francesca Dal Mas, Helena Biancuzzi and Maurizio Massaro, converted into a divergence kit, and added a kit on the raised perspectives, thus generating the ten kits in the list below:
- the phases
- the society
- the suppliers
- the resources
- internal processes
- external processes
- the products
- clients and markets
- value proposition
- continuing spiral