journey based on the method for creating a pitch proposed by Philip Crosby
a journey of strategic transformation based on the pitch creation method, a tool designed to support teams to prepare the speech for product and service presentations in an agile and collaborative way.
the method for creating the pitch was first published around 1996 by Philip Crosby.
why to use
a journey of strategic transformation based on the method for creating a pitch simplifies the process of strategic definitions for product and service presentations from structured divergences to work collaboratively and asynchronously at each stage of the questions formulated by Philip Crosby in the method for creating pitches.
when to use
the strategic transformation journey based on the pitch creation method can be used to assist presentations of existing products and services or new products and services that will be presented to potential investors or managers.
how to use
the strategic transformation journey based on the pitch creation method has eight divergence points that must be dealt with by the group to define each of the topics proposed by Crosby in his original methodology. for each topic of the original method we have proposed a divergence kit at strateegia.digital with questions to help the team to collaboratively define the decisions needed to build product and service presentations for a relevant audience.
each step of Philip Crosby’s original method was structured into a divergence kit, generating the eight kits from the list below:
- the problem
- the market size
- the competitors
- the solution
- the validation
- the traction
- the team
- the offer