journey based on an article by andré neves, professor of design at UFPE and developer scientist of the strateegia platform
what is it?
a structured journey with all the steps necessary for the development of multilateral platforms that works as a methodological roadmap for the process.
the journey was prepared by the strateegia team based on a text published in april 2023 by the professor of design at UFPE and scientist at tds andré neves
why to use
by following this design process journey and addressing the issues it poses, you can create a multifaceted platform that effectively connects different groups of users, addresses their needs and pain points, and generates value for all parties involved.
when to use
the journey is indicated in the creation, development and implementation of multilateral platforms that seek to mediate and facilitate interactions and transactions between different groups of users. the main objective is to offer significant value to users, allowing them to benefit from the generated network effects and reducing transaction costs.
how to use
the design journey of a multilateral based platform has ten points of divergence that must be applied with the team to define each of the topics proposed by André Neves in his text. For each topic of the process, we set up a divergence kit at strateegia.digital with questions to help the team collaboratively define the necessary decisions for the project.
the stages of the design process of a multilateral platform were converted into divergence kits, generating the ten kits listed below:
- target groups
- needs and pains
- value proposition
- pricing strategy
- trust and safety
- test and iterate
- launch and market
- analyze and refine