journey based on methodology proposed by André Neves and Silvio Meira
about
a journey to understand the context of the phygital space, discover opportunities, propose and validate hypotheses to participate in the business ecosystem in the phygical space.
who invented
the phygital strategy methodology was developed by André Neves and Silvio Meira and first published in 2019 in the book strateegia [framework].
why to use
a journey of strategic transformation based on the phygital strategy aims to support organizations to identify innovative business opportunities in the phygital world, leading them through the company’s transition process and adaptation to this new market reality.
when to use
the phygital strategy journey is a structuring tool, which must be applied in the process of mapping new business opportunities in the phygital world. not only identifying new market trends, but also acting as a guide in conducting experiments and developing viable solutions in innovative services and products.
the steps
the journey, based on the methodology proposed by André Neves and Silvio Meira, was structured from five divergence kits, listed below:
- MVK (minimum viable knowledge)
- MVO (minimum viable opportunities)
- MVH (minimum viable hypothesis)
- MVB (minimum viable business)
- MVE (minimum viable ecosystem)